On the front of the players, what for example has stopped the 2 of you looking into it earlier? That's not a question to provoke you in any way, it is just a natural follow up to the fact that rules and range have been identical since late last year and hardly expanded at all in actual facts since the starter were introduced in English last summer.
It`s a fair question.
The main reason is that none of the forces have jumped out at me. I had it with Dirz in the Conf days, the Demons in Hell Dorado, Dark Elves in Warhammer Fantasy, and Tyranids in 40k. I don`t really connect with any of the races in Alkemy.
This was a problem I had with AT43, none of the races being to my liking. After seeing some of the new Oni models though I`m tempted to drop some money on it.
With me, its all about the fluff.